To compete in a digital business ecosystem, your business strategy must evolve and attain a maturity that enables you to accelerate value creation for a leadership advantage. Simultaneously you need to reimagine and transform your business model to harness and leverage the full potential of the digital ecosystem.
Modern businesses are witnessing some fundamental shifts in the drivers of value, growth and competitive advantage. Companies such as Uber, Amazon, Facebook, Netflix and Airbnb exemplify this paradigm change through their use of informational rather than physical assets as primary drivers of value and growth. Indeed, these companies exemplify how digitization can be harnessed to build powerful platforms, directly connect with millions of customers, draw on the inputs of thousands of third party organizations, and broaden their business environments from industries to ecosystems.